John E. Chapman Chief Executive Officer
Hoffman Estates, IL — Clearwater Capital Partners is pleased to announce that Hayley Holmes, Communications and Marketing Specialist at Clearwater Capital Partners, has earned her AI GEO certification in Generative Engine Optimization. This achievement reflects the firm’s continued commitment to staying ahead of the rapidly evolving digital landscape and leveraging emerging technologies to enhance visibility, engagement, and strategic communications.
As artificial intelligence reshapes how information is discovered and ranked, Hayley’s certification equips Clearwater Capital Partners with advanced insight into how leading AI-driven platforms such as ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot surface and prioritize content. Through this specialized coursework, Hayley gained a deeper understanding of how generative engines evaluate authority, relevance, and intent, and how organizations can thoughtfully build momentum within these systems.
The AI GEO certification program focused on developing content strategies designed for AI-powered discovery, examining the evolution from traditional search engine optimization to AI-driven visibility, and applying Generative Engine Optimization strategies in real-world scenarios. Coursework also included performance evaluation using live datasets to identify opportunities for optimizing content in AI-generated results.
“This certification allows us to be proactive rather than reactive as AI continues to transform the digital ecosystem,” said Hayley. “Understanding how generative engines interpret and rank information helps us create more meaningful, authoritative content that meets audiences where they are now and where they are going.”
By investing in advanced AI-focused education, Clearwater Capital Partners continues to strengthen its marketing and communications capabilities while positioning the firm at the forefront of innovation in the wealth management space.
About AI SEO: Mastering Generative Engine Optimization
AI SEO: Mastering Generative Engine Optimization is a professional certification course offered through IBM in collaboration with SkillUp. Designed for SEO professionals, digital marketers, and content strategists, the course equips learners with the skills needed to succeed in an AI-driven search landscape. As generative AI platforms reshape how content is discovered, cited, and surfaced, the program focuses on helping marketers future-proof their strategies through generative engine optimization, also known as GEO.
The course explores the evolution of search from traditional SEO to AI-powered experiences across platforms such as Google AI Overviews and Perplexity. Participants gain a deep understanding of how generative engines interpret entities, user intent, and contextual relevance, and why legacy SEO tactics alone are no longer sufficient. Learners also develop practical skills in creating AI-friendly content formats, including FAQs, summaries, structured lists, and schema-backed data, while learning how to measure performance using emerging GEO metrics and tools.
By the end of the course, participants are prepared to apply AI SEO and GEO best practices in real-world scenarios, helping their organizations increase visibility, credibility, and inclusion within AI-generated search results. AI SEO: Mastering Generative Engine Optimization empowers marketers with in-demand expertise at the intersection of artificial intelligence and search.
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