John E. Chapman Chief Executive Officer
After graduation, Hayley gained experiential marketing experience working for Maui Jim Sunglasses, traveling across the United States and Canada to support major music, boating, and sporting events. This role strengthened her expertise in brand presence, event execution, and consumer engagement. Some events included: the Telluride Blues and Brews Festival, the Ohana Festival, the Calgary Stampede, the Annapolis Sailboat Show, and the Western & Southern Open.
Hayley later transitioned into luxury real estate marketing with Berkshire Hathaway HomeServices, supporting brand strategy and marketing delivery for more than 200 high-performing agents across Chicago’s western suburbs. She continued her career at Jameson Sotheby’s International Realty on the corporate marketing team, working closely with senior leadership to execute content and marketing strategies. There, she helped lead the launch of the brand’s first Sotheby’s affiliate program, managed a team of social media creatives, and developed multi-channel digital campaigns that significantly expanded the brand’s digital and social presence.
Her next career move brought her into the staffing and consulting space, where she led and managed all marketing initiatives for the company, which serviced the financial services, non-clinical healthcare, and contact center verticals. Hayley built a strong reputation for aligning marketing strategy with business objectives and improving internal processes to streamline collaboration between marketing and sales teams.
At Clearwater Capital Partners, Hayley works alongside the Chief Revenue Officer to advance the firm’s communications and marketing vision. She collaborates on brand strategy and manages implementation and execution across content development, digital and email marketing, digital and print design, web presence, events, and client experience, supports CRM process initiatives, and plays a key role in maintaining cohesive internal and external messaging that supports growth and strengthens the Clearwater brand.
Outside of work, Hayley enjoys exploring the Chicagoland restaurant and coffee scene, traveling, cooking, and pursuing creative outlets beyond the office. She resides in West Dundee with her husband and their two cats, Jaxson and Bessie. Together, Hayley and her husband enjoy spending time with family, animals, and the outdoors, with Charleston, South Carolina, and Eagle River, Wisconsin, among their favorite places to visit.